Dharma-Burger: Can you trust a guru with a Lexus and a place in the Hamptons?
You KNOW you've got an advertising trend when even the biggest names get in the game.
In this print ad, Prudential casts itself as everyone's retirement guru, offering "inner peace" at its Retirement Red Zone website.
This is just one more step toward full-on co-optation, folks. (See #3, here.)
Is it bad? Is it good?
Well, it sure did wonders for the culture's mainstream acceptance of the so-called revolution that the 60's offered.
Or, at least, it did wonders for the ad-men and industries of the day, who made all that co-opting happen in the first place.
See our article, here, for a little bit more on this kind of thang.
In this print ad, Prudential casts itself as everyone's retirement guru, offering "inner peace" at its Retirement Red Zone website.
This is just one more step toward full-on co-optation, folks. (See #3, here.)
Is it bad? Is it good?
Well, it sure did wonders for the culture's mainstream acceptance of the so-called revolution that the 60's offered.
Or, at least, it did wonders for the ad-men and industries of the day, who made all that co-opting happen in the first place.
See our article, here, for a little bit more on this kind of thang.
