So: what's a "Dharma-Burger"? You'll have to just taste one yourself.
If you're new to The Worst Horse, you might be wondering what a "Dharma-Burger" is, and why this blog shares the name.
No, it’s not some new fast-food sandwich, but it can be every bit as dubious as a Mc-DLT and a super-sized “New Coke.” A “Dharma-Burger” is, actually, any example of Buddhist ideas or imagery in the marketing or production of (usually non-Buddhist) services and consumables.
See, for example, the bottle to the left. It's for a GNC supplement called "Fully Empowered Zen." That's a Dharma-Burger.
But not all Dharma-Burgers are so lame. Some are cool. The Horse likes to talk about those too.
We've named the blog "Dharma-Burger!" because The Worst Horse seems to always be hearing about and covering these increasingly-present types of items. So it was a natural choice for a name, especially as this blog will allow us to cover 'em more easily. (We'll be covering plenty of other short-item-style things here, too.)
Plus, "Dharma-Burger" is just fun to say.
So watch this blog for more examples, as well as other stuff. And if you want to catch up on the Dharma-Burgers we covered before launching this blog, just check the archives, which feature Burgers a-plenty of all kinds, including many sent in by the Horse's readers:
Dharma-Burger, year one archive
Dharma-Burger archive 2007, part one
Dharma-Burger archive 2007, part two
...and here are some commercials we gathered from before the Horse launched.
Consider yourself "fully empowered."
No, it’s not some new fast-food sandwich, but it can be every bit as dubious as a Mc-DLT and a super-sized “New Coke.” A “Dharma-Burger” is, actually, any example of Buddhist ideas or imagery in the marketing or production of (usually non-Buddhist) services and consumables.
See, for example, the bottle to the left. It's for a GNC supplement called "Fully Empowered Zen." That's a Dharma-Burger.
But not all Dharma-Burgers are so lame. Some are cool. The Horse likes to talk about those too.
We've named the blog "Dharma-Burger!" because The Worst Horse seems to always be hearing about and covering these increasingly-present types of items. So it was a natural choice for a name, especially as this blog will allow us to cover 'em more easily. (We'll be covering plenty of other short-item-style things here, too.)
Plus, "Dharma-Burger" is just fun to say.
So watch this blog for more examples, as well as other stuff. And if you want to catch up on the Dharma-Burgers we covered before launching this blog, just check the archives, which feature Burgers a-plenty of all kinds, including many sent in by the Horse's readers:
Dharma-Burger, year one archive
Dharma-Burger archive 2007, part one
Dharma-Burger archive 2007, part two
...and here are some commercials we gathered from before the Horse launched.
Consider yourself "fully empowered."
