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Dharma-Burger: Crunchy Zen! High fiber! Low fat!

Thanks to excellent designer Gina Phelan for sending this snap of a sort of Dharma-Burger Classic, "Optimum Zen" cereal:

Optimumzen-fromginaphelan
Optimumzen-fromginaphelan
Back when I attended 2005's Speaking for the Buddha: Buddhism and the Media conference, this seemed to be considered the very height of Buddhist/pop-culture badness. Of course, we all know it's only a scratching of the surface. But the fact is, I ended up never covering it.

Til now. Thanks, Gina!

[Update: after posting this, Gina sent this comment:]

...After I sent the photo to you, I felt a little guilty because I haven't, in fact, tried this cereal. I mean, who knows? Maybe I've been wasting my time in six- and eight-week meditation retreats--I'm not realized yet, am I--and maybe I'm just an arrogant Buddhist who refuses to admit that there might be a faster, more delicious way--a more nutritious, crunchier path, one you can practice with soy milk or Rice Dream! So, I don't know, perhaps I need to experiment before I go off making fun of these poor cereal merchants. I'll keep you posted....

Thanks for this, Gina. We include it here because it so perfectly captures the spirit of inquiry (and fun) that being a Worst Horse truly entails!


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